Business is moving faster than ever before. To compete with the top-tier schools of today, we must be in the business of tomorrow. When Dr. Michael Hardin was appointed dean at Culverhouse in August 2011, he found himself facing the same problems that CEOs all over the world are now dealing with: a dated brand identity and an inefficient website structure. Defining the new Culverhouse identity meant re-purposing its form to follow the high standards and functionality of our academic programs and experienced, well-respected faculty, as well as the business world of today.