Last week Rotarian Rodney Landreth took part in the Club’s new program for getting to know Tuscaloosa Rotarians better by interviewing them. The ninth Rotarian to be interviewed was Randall Huffaker. Randall grew up in Huntsville, AL and spent most of his youth around NASA, playing baseball, swimming competitively, and enjoying the outdoors. Swimming was his passion and he was able to compete in the Junior Olympics and even made the Olympic trials. Being the son of an engineer, science fairs were expected. Randall’s entry in the elementary science fair, a homemade match, might have been the size of a loaf of bread, but it took first prize and sealed his fate. From that day on he knew that it was all about creativity, results, and adoration. He went on to win five more science fairs and decided when he grew up he must create and invent on a daily basis.

Randall graduated from the University of Alabama with a degree in Fine Arts and Advertising. He and his wife Anne have been married 15 years and have 3 children Ella, Beatrice, and Edgar.

Randall has worked for many companies large and small including some Fortune 100 companies. Six years ago he started his own company, Alchemist Branding, with a heavy focus on on-line marketing and helping companies strategically navigate the wide array of opportunities in the digital world.

Randall started this year as an instructor in the College of Communication, with the School of Advertising and Public Relations. He is using his knowledge and sills in digital marketing to help students understand the new medium and how to use it to help companies.